How to Make Money Using Online Tools
“I’ve got a website that’s not doing so hot. I’d like to get more revenue from my site, but nobody buys my stuff because nobody ever sees my website. I want to know how to make money online. What am I doing wrong? I know search engines help a lot of sites. Can my site make money from Google?”
In theory, yes, your site can make money from Google. Google can’t save your site by itself, though. If you’re trying to sell a tapeworm, for example, you might want to rethink your sales strategy. But if you’ve got a good site up, then Google can certainly help your site to get off the ground.
One of the most fundamental ways to get Google’s help is to get your site on their search engine results page. This can be tricky; while Google does have a submit program, many have found that to be a long, tedious process. The fastest way to get your site on Google is to get Google to notice you first. The most attractive thing a search engine can find in your site is a whole lot of links to it – from other sites. You’re going to want to keep your site original, unique, and extremely helpful. This will improve your chances of being cited by another web page.
Another way to get your site out there is by paid advertising. Google can do this for you, through their AdWords program. This program allows Google to run ads for your site, with links that will take viewers directly to your web page. Every time one of these ads is clicked (or in some cases, every time the ad appears,) you pay Google a small fee for having run the ad. Granted, this isn’t free – but it does bring people to your website.
These are just two of the ways Google can help your online business to increase its visibility. If your site doesn’t actually sell anything, you may want to check out AdSense, which allows you to post other people’s ads for a pay-per-click compensation.
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